Strong Voices

Beauty & Bloom is a range of handcrafted home and beauty products created by people supported by IDEA Services. Founded in 2021, the initiative was developed with the backing of the IHC North Canterbury Branch Committee and the expertise of local cosmetic chemist, Stacey Fraser.

What began as a creative idea has since grown into a meaningful social enterprise – and the Seven Sharp visit was a chance to showcase the people and the products of Beauty & Bloom.

Filming began early on the day. The crew went to the homes of team members – many of whom live together – to capture them getting ready for work and their journey to the lab.

“Some people were understandably nervous,” says Service Manager Renee Davis. “But as the day went on, everyone settled in and became much more relaxed.”

At times the experience was a look into the weird and wonderful ways of the television industry. Alicia Cockroft was filmed carefully packing her lunchbox, placing it into her bag and heading out of the door. But she had to do it three times until the crew were satisfied that they had got the perfect take. Still, Alicia kept her cool and followed instructions calmly and confidently, even when nerves crept in.

Cam Pearce was filmed in his bedroom, which – he proudly confirms – was tidy. He had made his bed and was fully prepared for the arrival of the camera crew.

The day’s filming then moved from home to the lab, capturing the manufacturing process and highlighting the professionalism and pride behind every product.

Cam’s role was to carefully wipe down the bottles of pillow spray after they were filled then passing them along the production line to Alicia, who added the labels.

Team members Emma Twohill and Jared De Joux, who are both passionate about sharing Beauty & Bloom’s story, were also part of the Seven Sharp shoot.

Jared played an integral part in instigating the Seven Sharp appearance. After Beauty & Bloom’s official launch in November 2025, Jared set a clear goal.

“I wrote down that our next step was promoting Beauty & Bloom and getting on Seven Sharp,” he says. “We need people to know about Beauty & Bloom and start buying the products. They’re amazing products and they’re all homemade.”

Jared and Emma, a couple who have been together for nine years, enjoy working side by side. “Work keeps us focused,” Jared says.

Emma says she took the filming day all in her stride. “I just got out there and did it,” she laughs. Jared nods: “She handled it like a champ.”

They both agree it feels amazing to have brought Beauty & Bloom to screens across Aotearoa.

“Thanks to Renee – the best manager in the world!” exclaims Jared. “We couldn’t do it without her.”

Renee is quick to share the credit. “The hard work has been shared equally,” she says firmly.

The busy filming day ended with heartfelt thanks to the Seven Sharp crew members, who each received gifts of Beauty & Bloom products.

The team celebrated their Seven Sharp appearance with a viewing party alongside their friends and whānau when the episode aired on 12 February.

Before the item had even finished airing, Beauty & Bloom had received 88 orders. By the following day the orders numbered over 250 along with numerous messages of support and encouragement.

And now it’s all hands on deck as the team works to fulfil the nationwide interest in their products.

“We’ve all worked extremely hard to get Beauty & Bloom to where it is today,” says Renee. “Thanks to Seven Sharp. A special thanks to Stacey Fraser – this wouldn’t have been possible without her knowledge – or without the continued backing of the IHC North Canterbury Association.”

You can watch the episode at: www.tvnz.co.nz/shows/seven-sharp

Image: Amanda, Cam, Alicia, Jared, Becca and Emma.